Founded by Dr. Lisa Newman, a pioneer in alternative pet care, Azmira Holistic Animal Care offers a complete line of natural products for dogs and cats.

Back in the 1980s, natural healthcare products and services for animals were scarce. Dr. Lisa Newman, ND, PhD, found this out the hard way when she lost her nine-month-old Rottie to parvo, even though the pup had received her core vaccines and was eating a “scientific” puppy food.

“I was stunned to find out what I had actually been feeing this poor little girl,” she says, adding that her research into pet nutrition showed traditional products had little to offer. “I was shocked not only by the lack of quality in existing products, but by the lack of all-natural pet supplements in the marketplace.”

To fill the niche, Dr. Newman founded Azmira Holistic Animal Care. “I drew upon my post graduate education in human nutrition, homeopathy, herbs and other alternative care protocols to develop safe and effective programs for animals,” she says. She created her own product line, and in 1991, was joined by Marcy Merin, a former client so inspired by the health improvements she saw in her dogs that she encouraged Dr. Newman to become a pioneer of natural pet food development.

Azmira provides a wide variety of products, including a line of high quality dog and cat foods, and a selection of supplements such as acidophilus, glucosamine, grape seed extract, garlic, and blends for allergies and digestive issues. The company also offers flower essences; homeopathic remedies; an organic shampoo and conditioner; and product kits for common conditions like allergies, arthritis, parasites and yeast infections.

Education is a big part of Azmira. Dr. Newman’s Holistic Animal Care LifeStyle® is a three-step system she created to help educate animal parents. “It effectively addresses serious issues affecting a pet’s inability to live an emotionally and physically stable life,” says Dr. Newman. “As you follow each step, you reverse deeper symptoms more quickly. With nutritional, herbal and homeopathic approaches to support the body’s ability to prevent disease or heal itself — rather than simply suppressing symptoms — wellness can be easily realized.” The system is explained in detail in Three Simple Steps to Healthy Pets: The Holistic Animal Care LifeStyle®, one of nine books Dr. Newman has written on alternative animal care.

Dr. Newman’s educational initiatives also extend to “retailers, animal service providers, holistic and especially allopathic veterinarians. We encourage them to use holistic care alternatives first, when medically possible.”

Azmira participates in local adoption and fundraising events in its home city of Tucson, Arizona. “We help promote the Pima Animal Care Center/Shelter as well as smaller animal rescue, adoption and foster organizations – especially those who take in ‘death row pets’ — with funds, food, remedies and supplies.”

This is just a sampling of everything Azmira and Dr. Newman do for animals. “I want to help them get and stay well, through the fastest, easiest ways possible.”

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Ann Brightman is Managing Editor for Animal Wellness Magazine and Integrative Veterinary Care Journal. A lifelong animal lover, she has also been a writer and editor for over 25 years. Ann is a member of the Professional Writers Association of Canada and is also a Tai Chi instructor.