The world’s first pay-what-you-can grocery store is now open in Toronto – and it’s stocked with ingredients for your dog’s homemade food!
Feed It Forward, Toronto’s first pay-what-you-can grocery store, sells fruits and vegetables that would otherwise end up in the trash. The produce is donated by other grocery stores who must follow strict regulations that deem imperfect food “unsellable”. But dogs don’t care if their grub is misshapen, bruised or close to its expiration date – as long as it’s edible!
In fact, the food sold at this innovative store is more than edible. It’s perfectly healthy – and it’s cheap! Customers are encouraged to take what they can carry, and pay what they can afford. Even those who have nothing to give are still allowed to shop, as long as they don’t take more than a day’s worth of food. For pet parents looking to meal-prep for their dog, that can go a long way. Mixed with meat, grains and other healthy protein sources like eggs and lentils, a few veggies can make a week’s worth of food for a small canine.
Chef Jagger Gordon, a renowned Canadian who is known for feeding the hungry and discouraging food waste, got the idea for Feed it Forward four years ago. As the owner of a catering company, Gordon saw firsthand how much food was ending up in landfills. He launched a few popup kitchens across the city that donated meals made solely from salvaged food, and his efforts made headlines. In 2017, he opened a pay-what-you-can restaurant operated out of an upcycled shipping container.
Visit Feed it Forward to support the eco-friendly, no-waste movement, and stock up on healthy produce for your family – four-legged members included!