Lil Bub partners with Scoop Away® to support special needs pets
Photo courtesy of William Winchester Claytor.

Want to help pets with special needs? Look for Lil BUB’s face in the litter aisle this spring!

We all know Lil BUB – the world’s most beloved cat known worldwide for her adorable face and impurrfect DNA. Born with a rare condition called osteopetrosis, this feline’s short stature, restricted mobility, and protruding tongue has made her famous, and she’s using that fame to help other animals with special needs. Lil BUB’s BIG Fund for the ASPCA® is the first fund created for special needs pets and the most applied for, but Lil BUB isn’t stopping there! This spring, she partnered with Scoop Away® to raise even more awareness and funds

Scoop Away®, the clumping cat litter known for its 7-day odor control guarantee, is proud to partner with this feline movie star, published author, talk show host, Billboard topping artist, and philanthropist, and join her mission to spread positivity, acceptance, love and animal welfare awareness. To celebrate the partnership, Scoop Away created a special edition box of litter featuring Lil BUB’s loveable face, which is available in grocery, pet, mass, dollar and drug stores nationwide beginning in April 2019, while supplies last.

“It has always been our mission to help cats find their forever homes, and that includes special needs pets, like Lil BUB,” said Lauren May, Associate Director of Marketing, Clorox Pet Products. “Special needs pets are among the most challenging for shelters and rescue groups to adopt out and the most expensive to care for. We hope potential adopters see the ‘special’ in special needs as these animals still have plenty of love, devotion and companionship to give.”

To further help special needs pets, like Lil BUB, find loving homes, Scoop Away® donated $5,000 to Lil BUB’s BIG Fund for the ASPCA®. You, too, can donate at 100 percent of funds collected are distributed as grants by the ASPCA® to animal welfare organizations across the country to help homeless pets with special needs.


Animal Wellness is North America's top natural health and lifestyle magazine for dogs and cats, with a readership of over one million every year. AW features articles by some of the most renowned experts in the pet industry, with topics ranging from diet and health related issues, to articles on training, fitness and emotional well being.