Animal Wellness has been leading the charge and influencing the natural & innovative pet care industry with the most trusted and original health and lifestyle content since 1999. Using our dynamic platform, you can reach an organic database of thousands of highly engaged pet parents (defined as the “Whole Foods” crowd) as well as pet product retailers, distributors, veterinarians and pet pros.
We want to make it easier for consumers & retailers to filter through all the best products in order to make a buying decision. And for those new brands that are finding it difficult to get a foothold in bricks & mortar, this guide offers them an opportunity to come face to face with retailers, distributors and consumers in print, digital and social media formats as well as provide direct online purchases.
Reach thousands of motivated pet owners with our Aggressive National Campaign targeting all major cities in North America through our organic database plus pet affiliated organizations & National media.
We will custom-create a web ad to be featured on the Animal Wellness website. The web ad will focus on creating immediate impressions to drive awareness and build brand recognition.
AW averages 100,000+ website visits per month.
As they say…Content is King! Now you can reign supreme by leveraging top-quality SEO content that pet owners, pet industry professionals and veterinarians love.
Our extensive list of content covers a wide range of natural & innovative health and wellness topics that are now available for sponsorship to leverage your brand’s awareness and positioning.
Our original content has a trusted reputation for featuring the best experts in the industry to create leading-edge, evergreen education.
In the digital sphere, videos are known as the most effective way of communicating information quickly and in bite-size chunks to an audience with an ever-shrinking attention span.
Our services include strategic and creative planning, scriptwriting, HD videography, motion graphics, animation, digital post-production & delivery in HD and web-ready formats.
Whether it’s testimonials, promos, reviews or how-to’s, our in-house team will produce content that works best and is most effective on your desired platform.
Let us craft a personalized online product review blog that effectively conveys your messaging and reinforce your brand positioning to propel your products directly in front of your target market.
All online features include enhanced branding, with a side and bottom bar advertisement that will direct readers to your website. Online features will also be promoted in e-newsletters and on Facebook for maximum exposure.
AW will deliver compelling written content featured in boosted Meta ad campaigns focused on driving awareness to your target market. This content will highlight the benefits of your product/services and educate consumers on its applications, and be consistent with campaign messaging with the goal of driving pet owners to your website and driving conversions through an easy-to-follow web-link.
Social Media Campaigns will utilize our proprietary organic database and be geo-targeted to pet owners in your desired areas.
Your brand and products will be featured in a custom digital Drip Marketing Campaign utilizing our e-Mail database of over 250,000+ pet owners, reaching US and Canadian targets to drive awareness and elicit responses. Emails will not only have compelling imagery & copy but will also incorporate ways to evoke responses to capture metrics and link back to any URL desired.
Elevate your brand’s reach and impact by advertising in our eNewsletter. Gain access to our engaged subscriber base of pet owners and industry professionals who actively seek out trusted and valuable content.
Leverage this opportunity to increase brand awareness, build education, drive targeted traffic to your website, and connect with a highly relevant audience.
Opportunities include:
Harness our audience to expand your potential customer base through our Contest for Database program. This contest generates an opt-in client database using robust and interactive lead-generation techniques. After the contest, you’ll receive the list of entrants for retargeting purposes.
Includes the following marketing deliverables:
Not only will your company receive the Animal Wellness Stamp of Approval to use on your website or in your marketing materials, your product review will also be featured on our Product Picks page, in our e-Newsletter and on our social media platforms.
We will conduct a video interview with a member of your team. The video interview will focus on the company’s founding, and important information about your brand, and will discuss your products, emphasizing how the brand helps improve the lives of pets. The video interview will be posted on the Animal Wellness website and YouTube channel, be featured in the Animal Wellness social media and eNewsletter, and given to you for your own website.
As the publisher of North America’s leading health and wellness magazine, let us craft personalized online articles that effectively convey your messaging and reinforce your brand positioning to propel your educational content directly in front of your target market.
All online articles feature enhanced branding, including a side and bottom bar advertisement that will direct readers to your website. Online articles will also be promoted in e-newsletters and on Facebook for maximum exposure.
The Super Saturday contest is an interactive program designed to generate exposure and visibility for your brand through our email and social media platforms reaching 450,000+ fans.
The program includes the following over a 1-week period:
▪ Mentioned in Facebook stories
▪ 1x Facebook post
▪ Promoted in the AW eNewsletter
We will work in correlation with your company to develop a program that targets independent retailers and allows them to sample your products. The sampling program will focus on getting your products directly in front of retailers, promoting a special offer, and enticing retailers to purchase.
Your brand and products will be featured in a custom Email Marketing Campaign utilizing our email database of pet retailers and distributors.
We will work with you to develop campaigns that drive awareness, motivate a sale or work to capture opinion. Emails will not only have compelling imagery and copy but will also incorporate ways to evoke responses to capture metrics and link back your website.
Want to gain valuable insights to drive strategic decisions?
With one of our custom-built surveys, you will gain a better understanding of customer needs, improve satisfaction, and uncover new opportunities. Elevate customer experiences, refine your marketing strategies, and drive business growth with the power of our customized survey solutions.
Our interactive e-training modules incorporate images, live-action video, motion text and creative testing for a compelling learning experience. If you need results, our program also enables you to gather metrics to measure your participants’ success rate.
