Bioavailability - what is it and why is it important

Understanding absorption and the bioavailability of a CBD product are the first steps to selecting the best option for your pet.

As a pet parent, when picking a CBD product, you want to know it is going to work. The sheer number of options can be overwhelming, and with so many buzz words, it can be hard to choose the right one. A popular word in the CBD industry is bioavailability – but what does that mean exactly?

Defining bioavailability

Bioavailability refers to the extent or rate a substance enters the bloodstream of a biological organism (like an animal) and becomes completely available for use. Essentially, it’s how much and how quickly the body can utilize a substance such as CBD.

Bioavailability is primarily determined by the properties of the substance and the form of dosage. All of that depends on how the substance is designed and manufactured. In the case of CBD, there are two ways the product can be formulated. Naturally, CBD is “lipophilic” and dissolves in oil. A newer CBD technology on the market is water-soluble CBD, which is created through a process called nanoemulsion. Here ultrasonic waves break down cannabidiol molecules into many tiny cannabidiol “nanoparticles”, which are easier to absorb. An increased rate of absorption and bioavailability make water-soluble CBD an attractive alternative to oil-based CBD.

The importance of bioavailability

The cannabidiol molecule is an oil which cannot dissolve in water, and thus is not easily absorbed into the body. CBD oil defies absorption into the bloodstream and most of the product is flushed out of the body before having an active effect. As a pet parent, you want to know that your fur friend is getting all the available benefits of a CBD product.

Water-soluble CBD has a higher rate of bioavailability, meaning the cannabinoids are more readily able to enter circulation and your pet will get more therapeutic benefits! Because the CBD is in nano-particle form, it is easier to pass through the mucous membranes of the animal. With oils, you get less than 15% of the intended dose, yet almost 100% of the dose is available with water-soluble CBD. Plus, the rate of absorption is faster, so your furry pal can experience the effects of CBD quicker!

bioavalibility comparison chart

When considering any form of CBD-based product for you best animal friend, understanding the importance of bioavailability is a key factor in making an informed decision. Water-soluble CBD has many benefits – but its higher bioavailability separates it from the rest of the pack. A more rapid, convenient, and consistent CBD product means a more effective way of treating conditions like pain or anxiety in your pet, and a less stressful experience for both you and your best friend!

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Brandi DeLancey is an animal lover – specifically dogs and in particular her rescues Kaia and Sage. As Chief Marketing Officer for Heirloom Pets, Brandi has brought her passion for pets together with her mastery in web design and Internet marketing. For more than 20 years, Brandi has helped clients of all sizes develop internet marketing strategies that move the needle. Brandi was particularly intrigued by the use of high-quality water-soluble hemp. “I believe in the benefits of Hemp for humans and animals alike. I know we are using the best quality, most bioavailable product on the market, and I want to help people’s beloved pets live their best life!”