The latest dog grooming trends

Having your dog groomed involves a lot more these days than just a shampoo and trim. Explore some of the most recent trends to help you keep him looking his best.

Everyone loves a freshly-groomed fur baby. With this in mind, here are five do’s and don’ts that will help you discover some of the latest trends in dog grooming.

DON’T overlook the value of holistic, organic and natural grooming services.

From paw tinctures and Reiki treatments to massages and natural treats, these beneficial experiences can provide relaxation, reduce stress, improve health, and simply offer enjoyment to your fur baby.

DO consider some outside-the-box grooming trends.

Outside of traditional grooming options, consider how trends that include highlighted fur, nail-polished paws, and even feathered or jeweled accessories can show off your dog. This is a fun way to mix up your grooming experiences, and one you can take advantage of seasonally, for holidays, or just because.

DON’T underestimate your expectations of health and sanitization best practices from your groomer.

COVID-19 has forced businesses and consumers alike to make quick and unexpected changes, but the one thing they have in common is the need to stay protected from germs – especially the coronavirus. However, this trend won’t end when the pandemic ends. Take control of what you expect from your groomer. Ask the questions you want answered, ensuring the groomer you’re working with is protecting you, your dog, and all their customers.

DO listen and learn from your groomer.

From sharing coat-cutting trends to offering at-home care ideas to providing stylish accessories, groomers have their pulse on what’s hot for dogs. This has never been more relevant than during COVID-19; many groomers quickly reacted to this unexpected crisis by offering video tutorials for their customers, since they were unable to offer grooming services themselves. Others have provided DYI grooming kits available for pick-up or delivery. The takeaway? Listen and learn from your groomer — he or she is the professional!

DON’T be afraid to step outside your comfort zone.

In many states, grooming is considered a non-essential business, which means groomers had to shut their doors, compromising your dog’s grooming schedule. Fortunately, there are various ways you can still take care of your canine companion, despite the challenges of COVID-19. Mobile grooming services exist in many states, and continue to operate amid the pandemic, while homecare always remains an option. Many grooming facilities and pet care stores sell dog shampoo, conditioner, nail trimmers and more to help you provide at-home care for your fur baby – it also gives you a way to support local businesses during the economic crisis caused by the pandemic. By challenging yourself to get hands-on during this time, you can keep your dog’s needs top of mind… even if it’s outside your comfort zone.

Finally, have fun! Some trends will never go out of style, while others will. Enjoy them along the way and find out what your dog likes as well.

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Courtney Harold is a marketing and business development executive leader with over 25 years in the event, lifestyle and manufacturing segments, excelling at identifying new revenue streams. She has worked for tradeshow organizations Informa Fashion and Emerald Expositions. Courtney has extensive experience identifying and implementing global licensing and joint venture partnerships for brands such as Playboy, China Luxury Partners, Briggs and Riley, Stuart Weitzman and Jeff Staple. Prior to entering the event space, Courtney led global marketing for Polartec Fabrics and Sappi Paper. She started her career in advertising at Hill, Holliday Advertising.