Results from a new survey show that millennials have high expectations for their veterinarians.
Millennials might get a bad rap, but they sure do care for their fur babies! A whopping 75% of this demographic has companion animals (a larger percentage than those with kids!), and many have made veterinary care a top priority.
An independent survey released this fall by Weave revealed what millennial animal guardians want from their veterinary clinic experiences, what makes them move on from a clinic, and what helps them maintain loyalty. The findings were clear: in order to win and keep millennial clients, veterinary clinics must provide personalized friendly care and vastly improved communication. Here are some key findings from the survey:
- 92% of millennials are as concerned about their animals’ health as their own.
- Only 15% will always answer their phones even if they don’t know who’s calling, but 81% would definitely answer if they saw it was their veterinarians.
- 81% want their vets to automatically recognize them when they call; 72% say they have had to wait while their vets look up their accounts.
Millennials also like their veterinarians to be tech savvy. “They have grown up with technology, and expect that tech will enhance all experiences throughout their lives, including purchases like veterinary care for their animals,” says Brandon Rodman, CEO at Weave. “They require tailored services, and that starts with better, more customized communication from their veterinary clinics that is clear, kind and timely. You can’t provide personalization without the right technology.”
A few additional findings from the survey:
- 86% of millennials would risk their own life to save their animals.
- 19% would give up their jobs before they gave up their animals.
As well, more millennials would give up experiences such going to bars, concerts, sports events and vacations rather than give up their animals. They’d also rather spend time with their animals than with their spouses, parents and friends, combined. The survey additionally found that millennials love their animals more than life’s indulgences; many said they would give up alcohol, sugar and marijuana before they’d give up their animals.