Have you heard of Pincause? This two-man operation sells uniquely designed pins to raise money for non-profits across North America. Eager to find out more, Animal Wellness Magazine spoke to the founders, Kate and Nate! Here’s what we learned.

AW: Why don’t you start by telling us a bit about yourselves?

K + N: We’re Kate Lind and Nate Stevens, Founders of PincauseWe are partners in business and in life.  We work and live in a small apartment in downtown, Ann Arbor, Michigan.  We started Pincause in January 2017 as a way to bring people Together in Love with wearable works of art that spark positive conversations.

AW: Tell us about your pins!

K + N: Each little work of art we create supports a big cause and raises money for a non-profit(s) doing impactful work in that area.  Since launching, we’ve raised over $172K for Planned Parenthood, ACLU, International Rescue Committee, The March for Science and currently The Humane Society of the United States (HSUS).

AW: Why did you decide to partner with HSUS?

K + N: Our goal in partnering with HSUS is to give animal lovers the opportunity to share the importance of considering adoption first. These conversations will shed light on the horrible breeding conditions of puppies purchased from pet stores and online. For every pin sold, $2 goes to The Humane Society of the United States’ Stop Puppy Mills campaign. The HSUS’s Humane Generation: Friends of Finn committee is currently focused on getting pet stores to sell rescue and shelter dogs. Amazingly, California just passed legislation that bans the sale of dogs and other animals bred in inhumane conditions. It’s a step in the right direction!

AW: Do you have a specific goal in mind?

Each Puppy Pin sold raises $2 for The HSUS’ Stop Puppy Mills campaign. Images courtesy of Pincause.

K + N: Yes! Our goal is to raise $100k for The HSUS’s Stop Puppy Mills Campaign. Dogs give us so much and demand so little in return. They can’t speak for themselves, so it’s our mission to help our community speak up for them.  As I said, our overarching goal is to promote adoption and reduce the demand for Puppy Mill Dogs. Adopting an animal from a shelter is a wonderful option. And when you consider that 95% of dogs at pet stores come from Puppy Mills, it’s a good way not support that industry.

AW: You work with a number of “Puptivists” who model your pins online. Can you name a few?

K + N: We have over 200 wonderful #Puptivist supporters now. I wish I could name them all!  Some of the names you might know are; Ella Bean, Toast Meets Works, PopeyeTheFoodie, Brussels Sprout, Cookie Dough & Malibu, Sneakers the Corgi, Aqua the Corgi and Pawsthatwander. Thank you to all our Puptivists!

AW: What do you enjoy most about what you do?

K + N: The reaction people get from these little works of art is awesome!  We enjoy that we don’t have any “customers”, rather a community of people that are dedicated to supporting these big causes.  We truly believe that Together in Love We Can!

Want to stuff your loved one’s stockings with some cute pins from Pincause? Click here to shop their selection!


Animal Wellness is North America's top natural health and lifestyle magazine for dogs and cats, with a readership of over one million every year. AW features articles by some of the most renowned experts in the pet industry, with topics ranging from diet and health related issues, to articles on training, fitness and emotional well being.