How NOW® Pets helps people – and their dogs and cats – lead healthier lives

The NOW® Pets extensive line of supplements was created to help dogs and cats lead the healthy, happy lives they deserve!

For many of us, “healthy” isn’t a trend – it’s a way of life. Health-conscious people are seeking organic foods, regularly seeing naturopaths, and replacing chemical cleaners with essential oils. These lifestyle choices are also extending to our dogs and cats; however, it’s not always easy to find trustworthy products for companion animals. Enter NOW®, a company that empowers people — and their dogs and cats — to lead healthier lives by offering high quality, affordable natural products.

“Back in the 60s, the health food industry was in its infancy,” says Regina Flight, Category Manager for NOW® Pets. “During these formative years, entrepreneur Elwood Richard started a small chain of health food stores in the Chicago area, called Health House. With a degree in physical chemistry, along with research experience in enhancing physical performance through the use of healthy foods and nutritional supplements, Elwood was a firm believer in the benefits of natural products. Elwood eventually started NOW in order to offer health foods at a competitive price in his stores.”

NOW has come a long way since it was founded just over half a century ago. It’s not only a well-known name among health-conscious people, but it’s also helping dogs and cats to better health. “NOW is known for exceptional product quality and expertise in the natural products industry, and we’re proud to bring this same commitment to the NOW Pets line,” says Regina. “We understand that pets are cherished family members, and deserve the same commitment to quality and safety as people do.”

The NOW Pets line includes supplements for joint health, immunity, allergies and GI support. The company also offers Omega-3 softgels, urinary support chewable tablets, a relaxant, and a unique L-Lysine powder for cats. Thanks to the input of Dr. Barbara Royal – “one of the world’s premier holistic veterinarians,” says Regina — all NOW pet formulations address common health conditions faced by thousands of animal parents across North America.

To ensure the quality of their pet products, NOW sources their ingredients from suppliers they know and trust. “We’ve developed strong long-standing relationships with the best ingredient and raw material suppliers, and we leverage these relations to ensure our pet products are formulated with natural botanicals and quality ingredients,” says Regina. “We don’t cut corners.” In fact, their entire pet line is made from many of the same quality ingredients as their supplements for people, and every bottle carries the National Animal Supplement Council seal – a testament to the company’s high standards.

Still owned by the Richard family, NOW celebrated their 50th anniversary last year – a significant milestone that has them reflecting on their past and looking to the future. Whatever the next 50 years holds for this trailblazing company, they plan to remain committed to their founding principle – empowering healthy lives for all. “As a pet parent, I trust the quality and integrity of our products and feel very confident giving them to my aging dog,” says Regina. “Every day, I see firsthand how they help her.” That’s certainly cause for celebration!