Pet food label survey reveals surprising stats

Do pet parents really care about the quality of their animal’s food? 

Choosing the right pet food is a tricky task. Despite labeling requirements, ingredient lists and marketing ploys can make it difficult to determine what’s what. Interested in learning more about this common struggle, Luminer conducted a survey to shed some light on the mindset behind pet parents’ decisions.

Chart courtesy of Luminer.

Results revealed that 92% of respondents read the ingredients list when buying new pet food. 84% of pet owners claimed they would be more likely to read the labels if more information regarding nutrition and ingredients were provided (see chart above), and 82% of pet owners said the use of buzzwords like “natural” and “organic” influenced their decision to purchase a product.

The takeaway? Consumers are becoming more concerned about the quality of their pet’s food, and they’re willing to make dietary decisions based on a brand’s transparency!


Animal Wellness is North America's top natural health and lifestyle magazine for dogs and cats, with a readership of over one million every year. AW features articles by some of the most renowned experts in the pet industry, with topics ranging from diet and health related issues, to articles on training, fitness and emotional well being.