Zuke’s — from treats to food

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From dog treats to raw food.

Your choice of premium dog foods just got wider, thanks to a new line of diets from Zuke’s, a well-established company who specialize in healthy treats.

When Patrick Meiering founded Zuke’s in 1995, there wasn’t a lot out there in the way of natural, healthy dog treats. Inspired by his chocolate Lab, Zuke, who helped him realize there was a niche that needed filling, Patrick focused his new company on the creation of tasty, nutritious dog treats made from high quality whole food ingredients rich in antioxidants and free of additives, wheat, corn and soy.

Today, over 20 years later, Zuke’s offers a complete and continually-growing line of US-made dog treats in a variety of protein choices, as well as grain-free, vegetarian and even vegan products, along with treats for hip and joint health. The company makes training treats, too, and just introduced some new offerings especially for puppies and small dogs.

Up until this year, dog treats were Zuke’s sole focus. Just recently, however, Patrick made a decision to expand the business to include dog food as well as treats. “Food is something my brother was interested in pursuing early on,” says Chris Meiering, the company’s Director of Innovation. “This launch is truly his dream being realized. We are thrilled to have the resources this year to take our treats philosophy into food.”

The new line, dubbed Ascent™, is made from high-protein meat, fish or poultry, along with Nature-Loc™ vegetables and fruit, and is designed to provide elevated nutrition for dogs with active lifestyles. “Unlike freeze-drying or dehydration, the Nature-Loc™ process uses shorter drying times, low temperatures and no additives in order to remove moisture, lock in more natural nutrients, and retain the shapes and colors of the foods. We use whole fruits and vegetables like blueberries, peas, cranberries or carrots. They’re rapid-dried for one to two hours through vacuum pressurization at a low temperature of 86°F to 98.6°F.”

Made at the Zuke’s facility in Durango, Colorado, the new food line is due to start shipping to independent retailers this summer. Like the company’s treats, the diets are free of grains, soy, artificial preservatives, colors and flavors, as well as by-products and animal meals. The diets come in two forms – crunchy or tender. The Grain-Free Crunchy Blends are available in three recipes — Chicken & Lentil, Lamb & Pea, and Pollock & Chickpea – and also include cranberries, sweet potatoes and blueberries, as well as protected live probiotics to help support canine digestive health and immunity. The Adventure® Tender Blends come in Duck & Chickpea, Wild Boar & Pea, and Trout & Sweet Potato, and feature the added nutritional bonus of carrots, cranberries, blueberries, cherries and mangoes.

“At Zuke’s, we’re all about getting outside and exploring with our dogs,” says Chris. “That’s why producing products that offer wholesome nutrition to fuel those adventures has always been a priority for us. We set out to make meals that not only come from nature, but preserve the incredible nutrition that nature provides.”